Williams-Sonoma is a global retail business with more than 26,000 employees and more than 600 store locations around the world. The company’s brands include: Williams-Sonoma, Williams-Sonoma Home, Pottery Barn, Pottery Barn teen, Pottery Barn Kids, West Elm, Mark and Graham, and Rejuvenation.
Williams-Sonoma recently faced a challenge regarding how the brand could successfully reach all of their employees, based in different countries and cultural settings, via modern digital communications channels, specifically their intranet. Intactic audited the intranet usage and metrics, reviewed analytics, illustrated a variety of other technologies, and provided concrete recommendations for ways to evolve Williams-Sonoma’s intranet to make it a more valuable internal communications channel. Their ultimate goal was to transform their intranet into the single source of information for all of their employees. Intactic also provided a number of suggestions for other communications priorities, and now, the Williams-Sonoma internal communications team is determining the next steps as they grow and expand their global business.