Molson Coors has experienced many changes, including global mergers and acquisitions, en route to becoming one of the leading brewing companies in the world. As they continue to grow as a leader in their industry, they continue to require new and powerful tools as they implement a comprehensive global talent acquisition strategy.
To support the implementation of the strategy and meet their talent goals, the challenge was to strengthen the alignment between the candidate experience and the employee experience by positioning the company to keep promises made by recruiters and talent acquisition specialists. As a team, we developed a strategy that would allow us to increase awareness of the experience mindset and enable all hiring managers and talent acquisition specialists to think holistically about the candidate experience at all touchpoints.
Intactic developed a range of tools for the global talent organization to boost the consistency in their work. These tools needed to be relevant and applicable for people who speak a variety of languages and are based around the world. The toolkit included a core set of candidate personas which illustrated key messages and an audience-centric approach for creating a more positive candidate experience.
To support consistency and adoption of the tools, Intactic developed online training for the global talent acquisition team. Today, the Global human resources function at Molson Coors now has access to materials and education to align on a deeper understanding of both the candidate and employee mindsets, ultimately enabling the company to continue grow and stay competitive as one of the best brewers in the world.