Fascinating read from
@Entrepreneur: “Leaders: In order to reduce regrettable attrition, it’s critical to build a culture that not only emphasizes employee engagement, but also creates an environment of purpose and belonging.”
Williams-Sonoma is a global retail business with more than 26,000 employees and more than 600 store locations around the world. The company’s brands include: Williams-Sonoma, Williams-Sonoma Home, Pottery Barn, Pottery Barn teen, Pottery Barn Kids, West Elm, Mark and Graham, and Rejuvenation.
Williams-Sonoma recently faced a challenge regarding how the brand could successfully reach all of their employees, based in different countries and cultural settings, via modern digital communications channels, specifically their intranet. Intactic audited the intranet usage and metrics, reviewed analytics, illustrated a variety of other technologies, and provided concrete recommendations for ways to evolve Williams-Sonoma’s intranet to make it a more valuable internal communications channel. Their ultimate goal was to transform their intranet into the single source of information for all of their employees. Intactic also provided a number of suggestions for other communications priorities, and now, the Williams-Sonoma internal communications team is determining the next steps as they grow and expand their global business.
Molson Coors has experienced many changes, including global mergers and acquisitions, en route to becoming one of the leading brewing companies in the world. As they continue to grow as a leader in their industry, they continue to require new and powerful tools as they implement a comprehensive global talent acquisition strategy.
To support the implementation of the strategy and meet their talent goals, the challenge was to strengthen the alignment between the candidate experience and the employee experience by positioning the company to keep promises made by recruiters and talent acquisition specialists. As a team, we developed a strategy that would allow us to increase awareness of the experience mindset and enable all hiring managers and talent acquisition specialists to think holistically about the candidate experience at all touchpoints.
Intactic developed a range of tools for the global talent organization to boost the consistency in their work. These tools needed to be relevant and applicable for people who speak a variety of languages and are based around the world. The toolkit included a core set of candidate personas which illustrated key messages and an audience-centric approach for creating a more positive candidate experience.
To support consistency and adoption of the tools, Intactic developed online training for the global talent acquisition team. Today, the Global human resources function at Molson Coors now has access to materials and education to align on a deeper understanding of both the candidate and employee mindsets, ultimately enabling the company to continue grow and stay competitive as one of the best brewers in the world.
Hot off the press: Preston Lewis, Intactic founder and CEO – Speaker Reel:
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The data is in: creating a more functional and effective workplace is achieved by listening, responding, and adapting your organization to the needs of your employees.